Arianna Skincare: A Therapeutic and Transformative Brand with a Personal Story
I have experienced first-hand how the restorative qualities of Dead Sea minerals can repair damaged skin, improve how you feel, change your attitude and transform your life. I’ll be the first to admit that what I just stated sounds like a claim that will be met with a bit of skepticism. Nevertheless, I believe so strongly in the benefits of Dead Sea minerals that I have, with my business partner, built a company that allows me to share with the world a phenomenal line of products made from ingredients that lifted both my body and my spirit when I believed I no longer had hope.
At just 17, I was diagnosed with stage IV Hodgkin’s Lymphoma with very little hope for recovery. When most girls are thinking about the prom, going to college, evaluating potential career choices and becoming a young woman, I was faced with the prospects of a compromised immune system, a debilitating disease and a future I did not want to even imagine. I was lucky to find a wonderful doctor who helped me beat the disease and guided me through recovery. Her name was Arianna.
The physical, psychological and emotional pain and discomfort associated with the recovery process certainly took its toll. I had experienced extreme weight gain, then loss, and the steroids further compromised my immune system. As a result, I was susceptible to rashes, callouses and bruising, and I could not use beauty products commonly available in the marketplace. My health was most likely going to stand in the way of my dream to serve in the military, as my health would dictate I be assigned to an inactive post. I felt defeated -- until my Father’s friend suggested I go to the Dead Sea and soak in its healing waters.
Well, two weeks before I was to report for duty, I soaked in the Dead Sea. Upon getting out of the water, I experienced a burning sensation and my skin turned red. The next day, my bruises seemed to hurt less and my dry skin miraculously disappeared. I felt so much better, and I quickly became a firm believer in the benefits of Dead Sea minerals. My Father’s friend was definitely onto something!
After successfully completing my military duty as a trainer in the intelligence field, I was offered a job to work in the United States as a sales representative for a company that sold skincare products containing Dead Sea minerals. I believed in the product, but I did not agree with the aggressive sales approach. Then, some new potentially serious health issues compelled me to journey back home to Israel, where I met my current business partner, Dekel. Together, we decided to learn more about how we could bring the unique products we believed in to the American consumer.
In 2006, I returned with my partner to open a small store in Edgartown, Martha’s Vineyard, where we sold a product line similar to Arianna. Our goal, after learning even more about the business, was to raise money to fund a new product line and sales operation. This meant we needed to find someone to make the products we were seeking to distribute. Enter, TDOT Industries, the largest cosmetic manufacturer in Israel, and the maker of products containing the essence of the Dead Sea.
As we started to get closer to launching a product line, I had another health scare, compelling me to seek medical care in Boston. The top-notch care I received, the connections and relationships I developed in the area, and my even stronger commitment to share the benefits of Dead Sea minerals combined to help me choose Boston as my home, and the headquarters for our new business – Arianna Skincare.
After several years, our business plan is in place, and we have successfully launched a series of facial, skin and body care products. We also have opened four retail locations in two states (Massachusetts and Rhode Island), and we established an online presence to serve customers who cannot easily get to one of our retail locations.
Thank you for embracing the Arianna Skincare brand and its products. Going forward, check back regularly for information about new products, health and nutrition updates, tips for improving your skin and ways you can boost your self- esteem. And in the meantime, be sure to try one of our products!
Miri Torres,
CMO, Arianna Skincare
